October 17, 2011, 11:02 a.m. EDT

Macrobatix Opens New Type of Retail Apple Store in Atlanta Area
New Store Providing Focused Expertise on Use of Apple Products in Business Environments

JOHNS CREEK, Ga., Oct 17, 2011 (BUSINESS WIRE) — Macrobatix, an Apple Specialist and Apple Authorized Service Provider, celebrated the grand opening of its retail store on Saturday, Oct. 15. Macrobatix is located at 9700 Medlock Bridge Road, Suite 114 Johns Creek, Ga.

Macrobatix has been providing services for Apple products and Mac users for the past six years. Due to their success, Apple encouraged Macrobatix to become an Apple specialist, giving the company the ability to sell and service Apple products. To date, Macrobatix has served more than 500 clients in the Atlanta area.

Macrobatix differentiates itself from other local Apple stores with its expertise in utilizing Apple products in business environments. The retailer will not only sell products but also make office or home visits for installation and service.

"Most of the Apple specialists in the area do not have hands-on experience in using Apple products in a business environment," said Bob Wallis, Macrobatix owner. "Macrobatix is unique because of the expertise we offer to small businesses wanting to operate using Apple products."

Macrobatix will also offer training for businesses that want to benefit from using Apple products in a business environment. Weekly classes will be available focusing on topics such as how to get the most out of your iPad.

The timing of this grand opening is especially significant with the release of the iPhone 4s.

"I have been an Apple user since 1982, and Apple has provided me with a living since the Mac was introduced in 1984," said Wallis. "Without the innovation and foresight Steve Jobs had in shaping technology, we would not have these amazing Apple products."

As an Apple specialist, Macrobatix will honor Apple-issued warranties and sell products found in Apple stores. The Johns Creek retail store will serve as headquarters for Macrobatix.

At the grand opening on Oct. 15, visitors had an opportunity to win hourly giveaways, including iPads, iPods and various Apple product accessories.

The retail store's operating hours will be Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 12 p.m. to 8 p.m. For more information about Macrobatix, visit or call 770-847-9999 or email Like Macrobatix on Facebook at or follow @macrobatix on Twitter.